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L’economia elvetica investe sempre più nella pubblicità su internet. Stando a un rapporto Media Focus pubblicato lunedì, nel primo semestre il volume in Svizzera ha raggiunto i 472,8 milioni di franchi, con una quota di mercato dell'11%, contro il 10% registrato per l'insieme del 2014.
Ad aumentare sono in particolare le inserzioni sui motori di ricerca, che già fanno la parte del leone (178,3 milioni). I settori più interessanti sono quelli della finanza (15,5 milioni), delle auto (14,5), dei servizi (10,3) e delle telecomunicazioni (6 milioni).
Sull’insieme del 2014 sono stati investiti per la réclame sui motori di ricerca 292 milioni di franchi, mentre 51 milioni sono stati destinati alla pubblicità legata a offerte e ricerche d’impiego; il settore immobiliare ha garantito 35,8 milioni, mentre gli annunci relativi alle auto hanno generato 22,7 milioni di franchi.
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