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La pubblicità di prodotti derivati dal tabacco potrebbe essere proibita in futuro, stando ai piani dell'amministrazione federale. La proposta di legge dovrebbe essere messa in consultazione quest’estate, ha svelato ieri, giovedì, la trasmissione “10 vor 10” della televisione svizzerotedesca.
La pubblicità di sigarette, sigari e affini non dovrebbe più essere possibile su riviste, giornali, mezzi pubblici e cartelloni pubblicitari di ogni sorta, in particolare per prevenire il fumo tra i giovani.
Off-limits anche le manifestazioni sportive, quelle frequentate soprattutto da giovani e quelle a carattere internazionale o le cui ripercussioni oltrepassano le frontiere nazionali.
Media preoccupati per la perdita di guadagno pubblicitaria
La Lega polmonare svizzera si rallegra, mentre gli attori del settore dei media si dicono preoccupati: l'anno scorso l'industria del tabacco ha investito circa 21 milioni di franchi nel mercato elvetico della pubblicità. In ogni caso, gli investimenti di questo ramo per la pubblicità rappresentano lo 0,5% della somma totale spesa ogni anno.
ATS/FM
Gallery audio - Tabacco, verso un divieto di pubblicità
Contenuto audio
Il servizio di Paola Latorre
RSI Info 07.02.2014, 19:29
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