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Gli ascolti dei due canali televisivi RSI tra gennaio e giugno hanno superato quelli dello scorso anno, raggiungendo una quota di mercato del 35,6% sulle 24 ore (+2,2%) e del 43,2% nel Prime Time (+ 3,1% tra le 18 e le 23). Nel primo semestre 2014 la RSI è in testa alla classifica delle emittenti più viste nella Svizzera italiana. Le Olimpiadi di Sochi e i Campionati del mondo di calcio hanno avuto un ruolo trainante. Rispetto allo stesso periodo del 2013, si registra invece un lieve calo degli ascolti dei canali televisivi RAI e Mediaset.
Le tre reti radio RSI hanno conquistato una quota di mercato del 65,5%. Rete Uno resta la frequenza più ascoltata nella Svizzera italiana, raggiungendo giornalmente 131'700 persone. La RSI e i tre canali satellitari ottengono nella Svizzera italiana uno share del 69,1%.
Anche i dati registrati sul sito rsi.ch confermano l’andamento positivo generale. Tra gennaio e giugno gli unique clients (singole persone entrate almeno una volta nel sito sull'arco di un mese) sono stati mediamente 285'555.
l.c.
Quotidiano del 21.07.2014: "RSI, ascolti in crescita" di Sabina Zanini
RSI Info 21.07.2014, 20:19
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