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Lo sport sarà protagonista - non esclusivo - dell'offerta estiva della RSI. Il palinsesto del periodo 9 giugno-31 agosto è stato presentato venerdì mattina a Besso dal direttore Dino Balestra, che lascerà a fine mese, dal suo successore Maurizio Canetta, da Milena Folletti (Dipartimento Palinsesti e Immagine) e da Enrico Carpani (Dipartimento Sport).
L’estate sarà soprattutto all’insegna del grande sport, con una copertura multimediale ricchissima dei Mondiali di calcio in Brasile. Radio, televisione, online e social seguiranno minuto per minuto l’avventura della Nazionale svizzera. Ma ci saranno anche tennis (Wimbledon), ciclismo (Tour de France), atletica leggera (Europei da Zurigo) e altri eventi spettacolari.
Tutte le testate dell’Informazione, ad eccezione di Patti chiari e Modem, continuano immutate, compreso il settimanale di dibattito 60 minuti che sarà condotto in alternanza da Daniela Fabello e Pietro Bernaschina. Anche la documentaristica e la fiction d’autore avranno un ruolo importante con la conferma di alcune rubriche degli scorsi anni: Sottosopra 3.0, Via per sempre, Viaggi e Paesi vicini e lontani.
Tra gli appuntamenti dell’estate non mancherà il Festival del film Locarno (6-16 agosto) e la Serata televisiva della Festa nazionale in diretta da Zernez (GR) in occasione dei 100 anni del Parco Nazionale. Ampio spazio pure al centenario della Prima guerra mondiale con documentari, approfondimenti e una serie di capolavori cinematografici.
RED. MM
I dati del primo terzo del 2014
Il trend positivo registrato dalla RSI nel 2013 si conferma anche nei primi 4 mesi del 2014, nel quale gli ascolti dei due canali televisivi LA 1 e LA 2 raggiungono, insieme, sull’arco delle 24 ore, il 35.3% con un aumento del 2.1% rispetto allo stesso periodo dell’anno precedente. In prime time (18.00-23.00) si attestano sul 42.5%, con un aumento del 2.6% rispetto al periodo gennaio-aprile 2013. Per quanto riguarda la radio, la quota di mercato delle tre reti è stata, nei primi 4 mesi 2014, del 66.3%, con una perdita di 3.8 punti rispetto allo stesso periodo del 2013. Rete Uno si attesta sul 42.4% (-4.7%); Rete Due sul 5.5% (-0.1%); Rete Tre sul 18.4% (+1%).
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