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Far conoscere il Ticino al nord delle Alpi più di quanto lo sia già. È questo l'obiettivo della campagna dell'agenzia turistica ticinese in vista dell'apertura della galleria di base del San Gottardo, che sarà inaugurata in giugno ed entrerà in servizio in dicembre. Lo slogan scelto è "Entdecke die andere Seite", scopri l'altro lato (del tunnel), un invito a conoscere un Ticino diverso.
Il direttore dell'agenzia turistica Elia Frapolli
"Questo è l'anno della visibilità, il 2017 sarà quello della vendita", ha dichiarato il direttore: i risultati saranno misurati in termini di pernottamenti. Un viaggio più corto non basta per rilanciare il settore in difficoltà, ha ricordato anche il direttore del DFE Christian Vitta, ma AlpTransit sarà un vettore di sviluppo economico, un'opportunità da cogliere. La campagna sarà finanziata grazie a un credito di 2 milioni votato dal Gran Consiglio.
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