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La valutazione delle 76 candidature inoltrate al premio Milestone 2015 (il riconoscimento del turismo svizzero) ha visto esclusi dalla finale tutti i progetti e le personalità del Ticino. Nel lotto dei 16 nominati dalla giuria nazionale nelle categorie “Progetto eccellente”, “Ambiente” e “Nuove leve”, i Grigioni figurano invece in ottima posizione con: Adrenalin Cup Saas-Fee, Arosa Gay Ski Week e Claudia Zanetti (responsabile dello Switzerland Travel Center di Zurigo).
Il Ticino ambiva ad almeno un posto in finale con quattro iniziative: la Caccia al tesoro Ascona-Locarno, la promozione degli itinerari turistici cantonali, S. Pellegrino Sapori Ticino e il Sasso S. Gottardo.
I colori rossoblù avrebbero avuto lustro anche con una vittoria del Ticino Tram proposto dalla città di Zurigo, ma pure questa iniziativa non si è classificata. Ora al turismo cantonale non resta che sperare in una vittoria dei Premium Swiss Family Hostels (tra i 7 alberghi c’è anche il Losone) o del Grand Tour of Switzerland che, toccando tutte le regioni, comprende anche il sud delle Alpi.
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