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Il turismo nel Locarnese nel 2015 ha registrato cifre poco brillanti (-13% a luglio e -14% ad agosto, anche se la percezione è che i turisti non manchino nella regione), così l'Organizzazione turistica lago Maggiore e Valli ha deciso di velocizzare alcune misure, già in cantiere da tempo, e proporle per la prossima stagione.
I filoni scelti e definiti interessanti sono tre e riguardano gli amanti delle motociclette, delle biciclette e della corsa: dagli alberghi con garage per i centauri ai percorsi precisi per i mountain-biker, e così via.
"Abbiamo informato i nostri partner albergatori -spiega il direttore marketing dell'organizzazione- che stiamo lavorando su queste nicchie di mercato". "Sono necessarie però delle strutture ricettive dedicate, infatti -ha aggiunto- non possiamo pensare che un mountain-biker venga a praticare la sua disciplina preferita se non vi è per esempio un locale per poter depositare la sua bicicletta".
Una recente indagine di mercato ha invece rivelato l'esplosione nella regione del fenomeno del portale online Airbnb, ossia quelle degli affittacamere privati (oltre mille).
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