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Quasi quattro spettatori su dieci hanno scelto i canali TV della RSI nel 2016 (per la precisione il 37,1% di share nella fascia di maggiore ascolto). LA 2 cresce di +0,8% (per uno share dell’8.8%) mentre LA 1 raggiunge il 28,3% di gradimento.
Cifre ragguardevoli, viene reso noto dall'azienda in un comunicato diramato giovedì, ottenute nel contesto televisivo moderno, caratterizzato da una forte frammentazione dell’offerta che, lo scorso anno, si è ulteriormente rafforzata, visto che circa un terzo del pubblico ha optato per canali tematici o di nicchia. Tutte le principali reti generaliste hanno accusato un calo, mentre nella Svizzera italiana il numero delle TV italofone hanno superato quota 60.
Parallelamente, nel 2016 è cresciuto in modo massiccio il consumo dell’offerta multimediale RSI. Gli utenti mensili sono aumentati del 19,2% rispetto al 2015 e il consumo audio/video su sito e App è aumentato del 42,3%. Boom anche sulle pagine Facebook. Le visualizzazioni di video RSI sono state quasi otto milioni, mentre le “interazioni” (like, commenti, condivisioni) con i contenuti RSI sono state 1,8 milioni, viene sottolineato nella nota. I dati delle reti radiofoniche saranno diffusi in un secondo tempo.
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