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La campagna lanciata giovedì da organizzazioni attive soprattutto nel settore alimentare insiste sul fatto che spendere entro i confini nazionali significa investire nel futuro della Confederazione, garantendo posti di lavoro e formazione professionale dei giovani.
Al motto di "Sei WOW, perché la Svizzera ti sta a cuore", i promotori fanno notare che l'acquisto di prodotti e servizi locali costituisce il 60% dell'attività economica del paese.
I parametri elvetici in materia ambientale, di protezione degli animali e di qualità sono tra i migliori al mondo e si salvaguardano anche comprando rossocrociato, osservano inoltre i fautori.
ATS/dg
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