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• Feed: lo spazio principale di ogni utente, dove i contenuti (foto o video) sono organizzati in una gallery.
• Stories: è la raccolta di uno o più contenuti di ogni profilo che hanno un tempo di visualizzazione di 24 ore, dopodiché il contenuto viene archiviato e non è più accessibile agli altri utenti. Ai video e alle foto vengono aggiunti vari elementi interattivi (tag, hashtag, localizzazione, musica, GIF, sondaggi, quiz, ecc.).
• Followers: gli utenti che seguono un determinato account. Tradotto letteralmente significa “seguaci”.
• Engagement: detto anche “coinvolgimento”, ovvero il numero di interazioni che un contenuto (post o story) ha generato.
• GIF: questo acronimo (Graphics Interchange Format) rappresenta degli elementi animati di pochi secondi che vengono applicati alle stories.
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