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Gli svizzeri riducono la frequenza degli acquisti su internet, ma la somma spesa, secondo uno studio della PricewaterhouseCoopers, ha registrato nel 2014 un aumento. La tendenza rispecchia la volontà dei consumatori di ridurre gli elevati costi di spedizione.
L'82% degli ultrasessantacinquenni fa uso di questo metodo e la percentuale sale addirittura di 9 punti per la fascia d'età compresa tra 55 e 64 anni.
I risultati ottenuti sono opposti all'evoluzione del fenomeno nel resto dell'Europa occidentale, dove la compravendita in rete è in continua crescita.
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