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Non è un mercato di nicchia, è un mercato consistente che diventerà sempre più importante: è quello delle offerte turistiche adattate agli ultra settantenni. Svizzera Turismo e Hotelleriesuisse, con l’appoggio della Segreteria per l’economia, sostengono che è nell’interesse degli operatori lanciarsi in questo mercato perché, volenti o nolenti, rappresenta il futuro.
Gli anziani sono sempre più numerosi e mobili ma possono incontrare difficoltà nello spostarsi in una struttura alberghiera concepita per chi è giovane o non ha problemi nei movimenti.
Un’offerta turistica senza barriere è utile anche a famiglie con passeggini, donne incinte o persone disabili. Oggi questa offerta è ancora insufficiente. Stando a uno studio europeo, l'accessibilità degli hotel rappresenta un mercato dal potenziale enorme. Le prospettive di crescita possono raggiungere il 75% entro il 2020, in particolare per la clientela in provenienza dalla Svizzera e dall'UE.
ats/mas
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